![]() Furthermore, on June 2012, Easy Rock made a lot of changes on its playlist, to make it quite similar to Love Radio's playlist. This was MBC's first venture into class A,B & C market. On May 18, 2009, DWRK rebranded as 96.3 Easy Rock, ending 20 years of broadcasting under the WRocK brand to reflect the change. On December 2008, its studios moved to the Star City Complex, Pasay next to its new sister stations. MBC tried its best to maintain DWRK's upscale and niche-market on-air identity and programming format as 96.3 WRocK from October 2008 to May 17, 2009, unlike many other stations which reformatted after being sold. ![]() The new "WRocK" played automated music and some liners from its new DJs. After that, MBC scrapped all programs associated with WRocK, and even ACWS-UBN. On October 26, 2008, WRocK signed off permanently on its frequency, but revived as an online station. Alsons/ aws information systems inc pinoyexchange. As such, the frequency was assigned to MBC affiliate Cebu Broadcasting Company. However, radio guidelines dictate that an entity could declare no more than one station under its direct ownership hence as MBC is the declared owner of 90.7 Love Radio, it could not be the declared owner of 96.3. Except for the acquisition price, further terms were not disclosed. On October 6, 2008, it has been announced that the Elizalde Group of Companies' Manila Broadcasting Company has purchased WRocK from the Hodreal's ACWS-UBN, for PhP229.6 million. They also owned Ultravision 25 (now Net 25, owned by Eagle Broadcasting Corporation).ĭuring the 2000s until its acquisition by MBC, it hosted events and played music that inspired a generation up to Octowhen its DJ's aired the final edition of " Lite Rock Favorites of the Week" with DJs Cherry and Dylan Thomas. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger " it's the true light rock" and "light rock with a kick". The new format plays also love songs along with its lite rock songs. The station underwent rebranding and reformat as 96.3 WRocK with a Lite Rock format in 1988. It competed with 99.5 RT, Magic 89.9, 101.1 Kiss FM, and other AC stations before reformatting in 1988. It was headed by Mike Pedero, who established NU 107 in 1987. 4 Other stations broadcasting from same locationĪCWS-United Broadcasting Network established RK 96 in 1980, playing Adult Contemporary music.
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